Will Cannabis Lose An Advantage Over Wine?

There is a rational challenge to the advantage cannabis has over wine in the Inebriation marketplace.

Over a decade ago, when cannabis legalization began to take hold in a number of states, I stated upfront and clearly that if the trend of legalization continued, it would become competition for wine. I was right about that then and I’m right about it now. The only question is which sort of wine drinker will back off of their Chardonnay, Merlot, and Rose and turn instead to Sativa.

Cannabis has a number of advantages over wine. It isn’t a product seen as elitist. It is a product that is understood as “natural” (we grow and smoke it—done!”). It is without calories for the weight conscious among us. Cannabis is cast by its advocates as medicine, not a recreational inebriant. And finally, cannabis does not kill and addict the way alcohol does.