Communicating In The Age of Constant Disaster

How do you compete for people's attention when the world is ending, yet again.

An important part of my daily life is managing the affairs of the National Association of Wine Retailers. In fact, at this moment I am writing from the site of the NAWR’s annual Wine Retailer Summit where various discussions of the state of wine retailers in the U.S. will be undertaken. This position requires me to keep a close eye on politics, and alcohol industry politics and to communicate on behalf of the Association and its members.

It won’t come as a surprise to anyone when I tell you that getting the attention of consumers, the media, the alcohol regulatory community, lawmakers, and even wine retailers has become continually more difficult over the past few years.