It's Time For "Prime Wine"

Wine Isn't Part of Amazon's "Prime Days", but why not a day for wine alone?

The estimate is that during the just-finished two days of Amazon Prime Days, consumer online spending increased 11% over the same two Amazon Prime Days in 2023 to more than $14 Billion. That’s a lot of spending. Guess how much of that $14 Billion was spent on wine?

You are correct. Zero.

Amazon doesn’t sell wine online in the United States. Not that it can’t, it just chooses not to. Yes, it some locations it sells wine for delivery, but that’s not what Amazon Prime Days is about.

So what I’m wondering is this: Why isn’t there an annual “Wine Online Day”—or something to that effect where wineries and retailers offer up killer deals on wine sold online that one day? Why isn’t there a month-long run-up to the Wine Online Day during which retailers and wineries prime their customers for the coming sales extravaganza? Why aren’t articles published promoting the best Wine Online Day deals?