The First "Occasional Reader Survey on the Wine Industry" Is Here

I've got five questions for you.

I love surveys.

I love polls.

These things almost always illuminate. A simple, well-written, focused survey aimed at a discrete set of subjects is a snapshot of the present, but also a possible future.

In the wine industry, we have the annual Silicon Valley Bank State of the Industry Report that polls domestic producers. It is currently conducting its survey for the 2026 edition (take the survey here if you are a producer).

We also have the long-running Wine Industry Compensation Survey that tells us what we are being paid.

But looking back, I don’t think I’ve ever surveyed my subscribers. There are more than 4,500 of you, most of whom work in or around the wine industry. So..I have some questions for you.

Actually, I only have five questions for you, one of which is your age, so that shouldn’t be a hard one. All five questions are multiple choice. I’m looking for approximately 4 minutes of your time. What I want to discover is how my audience views the wine industry at this very moment.

The only thing I know about my subscribers, besides them primarily working in and around the wine industry, is that they are more likely to closely follow the machinations of the industry, its regulations, and its laws.

SO, WILL YOU TAKE 4 MINUTES TO TAKE THIS SURVEY? I WOULD GREATLY APPRECIATE IT AND WILL MAKE SURE THE RESULTS ARE PUBLISHED FOR YOU TO PERUSE! THANK YOU!

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By Tom Wark
Wark is the publisher of Fermentation, a source of commentary on the wine business that he has pursued since 2004. He is also the publisher of THE SPILL, a free, daily newsletter that curates the best wine content on the web.