Wine Marketing Strategy: Scold Consumers and Tell Them They're Dumb

This kind of wine marketing can't possibly be good for anyone

I’m generally not a member of the pearl-clutching club that believes the wine industry has a communication problem that drives away potential wine drinkers by being too elitist, insular, or dismissive of the average drinker. I don’t think wine needs a “new lexicon” and I think the complexity and long multi-national history of wine is one of its benefits.

But, if I were on a mission to push infrequent wine drinkers away from the beverage, I think I might undertake a project to get this story written and published:

An embarrassing number of wine drinkers believe rosé is made by mixing red and white
-New York Post

The headline alone may be the most effective way to push occasional wine drinkers into the “never-wine-drinkers” category. After all, who wants to be the source of embarrassment? More importantly, the strategy of calling wine drinkers dumb can’t be laid at the feet of The New York Post alone.