On the stunning revelation of Chateau Ste. Michelle's decision to cancel 40% of their vineyard and grape contracts
It's a private equity firm, they are absolute c words.
IMO, they are trying to drastically impact the price paid for grapes so they can improve profitablity. Who's going to get cut, well, the growers who won't drop their price enough are out. It's going to impact the entire PNW wholesale grape market, the CSM will benefit the most. They may cut out their least profitable lines too, not that anyone of them would be a loss. I do not drink a thing they sell unless I'm desperate.