I want to believe these younger generations are doing what is trendy and sadly not drinking is trendy. Instead of drinking in moderation, they are in the cancel culture era, I hear TikTok made it cool. But, I do think they will grow up and have some wine after they realize their antidepressants are far worse on the human body than a glass of wine.
Kate...I think you are correct. I think that younger folks will come to wine...in part. But I can't emphasize enough the need for the industry to push back against the current and future information that attempts to class wine next to cigarettes. It's a dishonest but very easy message to send.
I cannot think of a less reliable, more poorly verified and hive-minded source than "a millennials sommelier's tik tok followers". You'll forgive me for not Embracing The Anecdotal Wine News.
It is truly despairing how proven science based fact & truth’s are completely & totally dispelled by all forms of media in this day & age because fear sells, not truth and accuracy. Critical objective thinking has been replaced by opinions which are “truths”. I work in an Independent Wine Store here in Australia and whilst it’s not as lunatic as what is going on in the northern hemisphere (yet!) on the “Neo-Prohibition” front, it’s absolutely coming. Hopefully, wine as a whole can come together on this but wine category in particular is more fragmented than any other beverage category so it’s a monumental challenge…..
Such an important conversation. Thank you for sharing it and for including my findings as well. This part you said especially resonated with me, “Among the few things I’m sure of is that happiness and strong interpersonal relationships are what define a good life. I know that responsible, moderate, and mindful consumption of wine contribute positively to both those things.” Could not agree with you more and hope this message can be shared more openly from the wine industry
Yes, my thoughts exactly. I do think there is hope via focusing on these positive attributes, and that's the focus I have taken with my own newsletter -- centered on quality time at the table around food and moderate consumption of small, family produced wines. I do think the stories behind wine (and food) can eventually compel a younger generation. The alcohol buzz aspect is the least interesting part of it for me, and hopefully younger generations can come to see this.
I want to believe these younger generations are doing what is trendy and sadly not drinking is trendy. Instead of drinking in moderation, they are in the cancel culture era, I hear TikTok made it cool. But, I do think they will grow up and have some wine after they realize their antidepressants are far worse on the human body than a glass of wine.
Kate...I think you are correct. I think that younger folks will come to wine...in part. But I can't emphasize enough the need for the industry to push back against the current and future information that attempts to class wine next to cigarettes. It's a dishonest but very easy message to send.
I agree with you on that. The industry needs to push back!
I cannot think of a less reliable, more poorly verified and hive-minded source than "a millennials sommelier's tik tok followers". You'll forgive me for not Embracing The Anecdotal Wine News.
35,000 comments..
Some would find that a very interesting data source
I do wonder why they all follow a sommelier if they don’t drink wine though !?
It is truly despairing how proven science based fact & truth’s are completely & totally dispelled by all forms of media in this day & age because fear sells, not truth and accuracy. Critical objective thinking has been replaced by opinions which are “truths”. I work in an Independent Wine Store here in Australia and whilst it’s not as lunatic as what is going on in the northern hemisphere (yet!) on the “Neo-Prohibition” front, it’s absolutely coming. Hopefully, wine as a whole can come together on this but wine category in particular is more fragmented than any other beverage category so it’s a monumental challenge…..
The same tactic used against the tobacco, firearm--can you say ATF--and automobile industries.
It's global social engineering.
The mantra: do as I say, not as I do.
Yes, this is very concerning. I believe there are solutions for high quality, sustainable, principled winegrowers.
Such an important conversation. Thank you for sharing it and for including my findings as well. This part you said especially resonated with me, “Among the few things I’m sure of is that happiness and strong interpersonal relationships are what define a good life. I know that responsible, moderate, and mindful consumption of wine contribute positively to both those things.” Could not agree with you more and hope this message can be shared more openly from the wine industry
Yes, my thoughts exactly. I do think there is hope via focusing on these positive attributes, and that's the focus I have taken with my own newsletter -- centered on quality time at the table around food and moderate consumption of small, family produced wines. I do think the stories behind wine (and food) can eventually compel a younger generation. The alcohol buzz aspect is the least interesting part of it for me, and hopefully younger generations can come to see this.