Here's What You've Missed at Fermentation
And a special reason for you to subscribe
We are six months into this project, one in which I lower my profile as a commentator on the wine industry by switching from a publicly accessible blog format to a subscription format here at Substack. I thought it was time to give my readers and supporters an update on where we are.
My goal at the outset of this project was ambitious by the standard of other similar switches over to a subscription-based format. By the end of 2022, I wanted to attract a total of 1,000 subscribers, including 100 paying patrons. I’m a little over 50% toward my goal of subscribers and nearly 70% toward my goal of paying subscribers. The paying subscribers are slowing its pace a bit as I move further from the launch date six months ago.
All of this is cause for a great big THANK YOU to all of you and particularly to those of you who have supported my efforts with a paying subscription.
For those of you who have opted for the free subscription, I want to thank you for your support too. I also want to urge you to consider supporting this effort to consistently examine the culture, history, politics, and business of wine. I’m quite sure no one is delivering the kind of information and commentary you find here at Fermentation. So, I’ve put together an incentive:
Special Offer
SUBSCRIBE TO FERMENTATION BY JULY 21 AND RECEIVE A 20% DISCOUNT
Below are the articles accessible only to paying subscribers that you’ve missed since this newsletter was started in January. I continue to reserve a third of all my posts for paying subscribers.
The Wisdom of the Crowd for Wine vs Drain Snakes
We Need More Heterodox Opinion in Wine
How To Tell Your Winery Story Effectively
A Plea For More Honesty In Wine
Why the Wine Industry Is Slow To Adopt Technology
The Ongoing Deluge of New Wines Continues
The First Perfect American Wine
The Quick Demise of a Good Idea
Winemaking and the REAL Sonoma Coast
What We Do (and drink) When No One Is Looking
Where Lads, Drinks, Women and Headlines Converge
Communicating In The Age of Constant Disaster
Lying to Paint the Wine Industry As Racist
#1: Establishing a Legacy of Seriousness
#2 A Wine To Represent the Indispensible Napa Valley Man
#3: The Wine Heard Round The World
#4: The Wine That Made America Into a Wine drinking Country
As I said at the launch of the Fermentation Substack Newsletter, I’m treating this project as a paying client. I’m giving this effort to chronicle the cultural and political ins and outs of wine with exactly the same seriousness and attention I’ve always given my clients since beginning in this industry over 30 years ago. I hope you will consider this effort worthy of your support.