4 Comments

Personally, my wine consumption has dropped off markedly over the past two years. I order DtC wines mainly in January and only ship when temps are below 70.

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Interesting. I admit I stop shipments to me in May, I pick up again in September- between tornado season and heat I don’t like the risk. But I am surprised by the drop every month in 2024.

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A correction is definitely needed. Although it's going to be sad to see many wineries sold or go out of business (especially for the teams that work there), there are too many choices and people are spreading their $ across so many options. Back in the mid-80's, the wine aisle in supermarkets was maybe one side of an aisle, now it's 3 full aisles. It's another version of one wine company churning out new brands to try to attract every demo. As we've seen, many of those brands die on the vine (so to speak). Yes, we have a lot of other headwinds (people not drinking as much alcohol, new options like RTD's, gummies, etc.). And that's where we as a Wine Industry need to come together to do our own "Got Milk" campaign. End of screed...

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I still order quite a bit from Cameron Hughes new company, de Negoce. I actually had no idea the was a "Cameron Hughes Wines" company! Ironically, it looks like it was purchased out of bankruptcy back in 2017. C'est la vie.

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