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As we've seen across the board in the past few years in both state and Federal govt., there is very little transparency and there is a great deal of lying, obfuscation and duplicitous behavior among public health authorities. The core rot is only now showing itself. But who will hold them accountable?

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Indeed...WHO will hold them accountable? In my view, heads have to roll. The Oregon Health Authority has demonstrated that nothing it says or does on the issue of alcohol and taxes has any credibility.

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I sincerely appreciate the reporting. I’ll be reading the next installment after today’s hearings.

But this exact situation is not unique to the beverage industry, as you know.

It’s rather comical when the patriarchy wonders why Gen Z’s don’t trust government and political groups and are shying away from careers based in civic duty.

I would bet serious money that the OHA are not welcoming to new talent, or keen on advancing un-groomed/outside leadership.

This type of tunnel vision, secrecy and agenda advancement is disgusting. And it’s rife in today’s mature leadership. Anecdotally, it’s probably one of a few main factors why succession plans have been failing or simply, not occurring.

There’s not necessarily a gap of able workers, there’s a gap in shared mutual values and socioeconomic equity.

Transparency and overturning long held positions of a select few, across many organizations, is well overdue in every state and across many sectors.

I don’t see many organizations succeeding or growing until diversity and equity are “actually realized” and not just virtue signaled by clever marketing or brand positioning.

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It's a common refrain and a public policy statement with the WHO - Global status report on alcohol and health 2018:

"The most cost-effective actions, or “best buys” (to reduce harmful alcohol consumption), include increasing taxes on alcoholic beverages, enacting and enforcing bans or comprehensive restrictions on exposure to alcohol advertising across multiple types of media, and enacting and enforcing restrictions on the physical availability of retailed alcohol."

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This is also one of those issues where those promoting restriction often claim that if states, communities or countries don't adopt their radical proposals "people will die!" Lawmakers have a particularly difficult time pushing back when they are told their inaction will cause death or their actions can save lives.

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...if we only had a Wine Industry Marketing Organization that as part of their agenda, tracks the opposing studies and science, and could be a resource for lawmakers and the press. But that would take industry collaboration.

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If only.......Someone should try to organize that.

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This is what the original American Wine Alliance for Research and Education was created to do in 1993 following the original French Paradox battles that included the TTB's 1994 prohibition of the mention of alcohol and health information on labels and in advertising. AWARE lasted until 2004 when the funding for the organization dried up because it was thought that the wine and health debates were over, the Wine Institute was better situated to carry the banner for the industry and AWARE was no longer needed. The 501(c)(3) organization is, however, still technically alive.

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