Thoughts on the new "State of the Industry" Report and the youngsters that hate wine
The most rational explanation yet for the continued decline in wine consumption among younger generations. Totally aligns with my own experience as a mother (boomer generation) of Gen Y and Gen Z kids.
Thank you, Jane. And thanks for reading. I think there is something more basic going on than not being able to figure out what young folk want.
The most rational explanation yet for the continued decline in wine consumption among younger generations. Totally aligns with my own experience as a mother (boomer generation) of Gen Y and Gen Z kids.
Thank you, Jane. And thanks for reading. I think there is something more basic going on than not being able to figure out what young folk want.