Thoughts on the new "State of the Industry" Report and the youngsters that hate wine
The most rational explanation yet for the continued decline in wine consumption among younger generations. Totally aligns with my own experience as a mother (boomer generation) of Gen Y and Gen Z kids.
The most rational explanation yet for the continued decline in wine consumption among younger generations. Totally aligns with my own experience as a mother (boomer generation) of Gen Y and Gen Z kids.